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Why ask crazy questions?

The freedom to address the unknown, the uncertain and the risky opens the view to new perspectives and questions.

Curiosity and the attitude to come to a solution at all costs secure innovation and change.

The best innovators are passionately curious, sometimes even annoying.

They approach questions and problems with a childlike attitude free of finished ideas and rigid beliefs. They spread their attention to events that seem to be peripheral.

And they ask crazy questions!

A curiosity-report by Merck (2018, p.12) states among other results the following: „Driven by a need to maintain competitiveness, all sectors, … need to invest in curiosity to thrive and survive. …  With today’s competitive environment, recognizing the importance of curiosity is a necessity.”


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